How LATAM Leaders Are Reshaping Localization w/ Saúl Villegas

In this powerful episode of Merging Minds, Javi Diaz sits down with Saúl Villegas, CEO of Directum and co-founder of Juntos, the leading association for Latin American localization professionals.

Saúl shares his inspiring journey from lawyer to language entrepreneur and reveals how LATAM is claiming its seat at the global table—not just as a production hub, but as a source of leadership and innovation.

Together, they unpack the importance of:

- Human-centered leadership and workplace values;

- Building trust and relationships in LATAM business culture;

- Elevating regional voices through collaboration and commuity;

Whether you're expanding into LATAM or looking to lead with empathy, this episode is packed with insights on resilience, purpose, and growth in the age of AI.